Surprising Marketing Strategies That Actually Work

by | Jan 17, 2023 | Creative Marketing

Zach Cali


Marketing can feel like trial and error. businesses try different tactics and techniques to see what works and what doesn’t. Some marketing strategies are well-known, but others are less common but still effective.

In this blog post, we’ll be exploring 10 surprising marketing strategies that actually work. These tactics may not be the first ones that come to mind when you think of marketing, but they have proven to be effective for businesses of all sizes and industries.


Surprising marketing strategies:

Free photo top view of creative team discussing business graphs drawn in marker pens

Utilize user-generated content in your marketing efforts.

User-generated content, such as reviews and social media posts, can be a powerful tool for building trust and credibility with potential customers. By featuring real customer experiences and opinions, you can show that your business is trustworthy and reliable.


Use dark social channels for targeted marketing.

Dark social channels, such as private messages and messaging apps, can be a highly effective way to reach specific target audiences with personalized messaging. Equally important, by utilizing these channels, you can have one-on-one conversations with potential customers and tailor your messaging to their specific needs and interests.


Implement a referral marketing program.

Referral marketing can be a cost-effective way to acquire new customers, as it relies on existing customers to spread the word about your brand. Besides by offering incentives or rewards for customers who refer their friends and family, you can encourage word-of-mouth marketing and grow your customer base.


Invest in experiential marketing.

Experiential marketing, which involves creating immersive brand experiences for customers, can be a powerful way to build brand awareness and loyalty. Further by creating unique and memorable experiences for customers, you can differentiate your business from the competition and create a lasting impression.


Utilize chatbots for customer service and lead generation.

Chatbots can be a valuable addition to your marketing efforts, as they can handle routine customer inquiries and lead generation tasks. And then automating tasks lets customer service team focus on more complex issues and interactions with customers.


Use micro-influencers for targeted marketing.

Micro-influencers, people with smaller but highly engaged social media followings, can reach specific target audiences with authentic and credible messaging. What’s more, Work with micro-influencers in your industry to reach their audiences and customers more authentically and reliably.


Utilize video marketing.

You can use video marketing to show potential customers your products or services. Moreover, this is more interactive and dynamic. Make videos to explain your business to potential customers and get their attention, making them more interested in your business.


Invest in content marketing.

Content marketing is creating, distributing and promoting content to attract and keep an audience. This can help increase brand awareness and sales. By creating content that your target audience likes, you can show your industry leadership and attract customers.


Utilize social media advertising.

Social media advertising is a way to reach a targeted audience and drive traffic to your website. This is a cheap way to advertise. Target your ads to the right audience to improve your chances of getting your message to the right people.



Retargeting ads can be highly effective in bringing customers back to your site. Use retargeting ads to promote products or services that a customer has shown interest in.


In addition, these are just a few of the many surprising marketing strategies that can help you reach and engage with your target audience. Remember to always test and measure the effectiveness of your marketing efforts, and don’t be afraid to try something new.

Check out more of our Articles