Social media marketing refers to the process of using social media platforms to promote your business, products, or services. With billion…
The Ultimate Guide to Social Media Marketing
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Business Intelligence Analytics
The application of data analysis to support decision making in a business setting. It encompasses the collection, processing, and presentation of data in a manner that provides insights into performance, trends, and helps drive informed decisions.
How the BI Process Works
Define the business problem
This involves identifying the specific business need or question that the BI project is intended to address.
Gather and integrate
This includes internal data from the organization’s systems and databases, as well as external data from market research firms, government agencies, and other sources.
Clean and transform
This involves removing errors and inconsistencies, standardizing data formats, and aggregating data from multiple sources.
Analyze
The next step is to analyze the data to identify trends, patterns, and relationships.
Visualize
The final step in the BI process is to visualize and present the data in a way that is easy for decision-makers to understand.
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